For our SS22 collection, we embark on a tour of the Como area, to discover the Italian rationalist architecture located around its beautiful lake.

The spirit of the label is expressed through imagery that highlights the clean and elegant lines of the collection - aligning the rationalist surfaces of Giuseppe Terragni, Pietro Lingeri and Gianni Mantero. The celebration of the functional side of architecture found in the principles of masters of 20th century architecture becomes the backdrop for the campaign; referencing the history and success on the functionality of the SUICOKE product.

Photographer: Vanina Sorrenti
Digital Tech: Giacomo Demelli | 1st Assistant: Consiglio Manni
Styling: Elena Mottola | Styling Assistant: Federico Toscani
Models: Pluzhnikov Ivan - Urban Models | Cecilia Locci - Elite Models
Hair & Makeup: Marco Braca | Hair & Makeup Assistant: Mio Iguchi
Location Scouting: Wonderlake Como