Unparalleled comfort housed within a minimalist yet elevated sneaker silhouette: introducing the SUICOKE COZE - a retro-inspired, modern-functionality sneaker designed to provide premium comfort and style in luxury materials to match.
The campaign - shot in London by Sirui Ma - connects the concepts of comfort, motion and creativity, alongside the versatility of the mule and sneaker constructions. Modelled by brand owners and designers Sage Toda Nation (sageNation) and Jaimus Tailor (Greater Goods), the imagery highlights everyday creators, makers and doers, and the harmony of good design and process.
Photographer: Sirui Ma
Models: Sage Toda Nation - sageNATION & Jaimus Tailor - Greater Goods
“COMFORT CAN MEAN DIFFERENT THINGS FOR DIFFERENT PEOPLE. A CRISP WHITE SHIRT THAT HAS A BEAUTIFUL COLLAR COULD BE SOMEONES IDEA OF COMFORT - IT MAKES THEM FEEL COMFORTABLE IN THE ENVIRONMENT THEY ARE IN: IT’S SOMETHING CLASSIC THAT YOU CAN’T GO WRONG WITH. I DON’T NECESSARILY THINK THAT ‘COMFORT’ JUST NEEDS TO COME IN THE FORM OF OUTDOOR GEAR OR ACTIVE WEAR. I’M MOST DRAWN TO CLOTHES THAT HAVE A PURPOSE, AND WITH PURPOSE COMES COMFORT.” - S.N.
"Design for comfort continuously pushes innovation - especially in footwear. In recent years, there has been a surge in popularity for shoes designed for comfort over everything else. the shift to remote work and increasing outdoor focus has played a big part in this. I can only see that trend increasing." - J.T.
